{"id":24821,"date":"2024-11-07T20:02:48","date_gmt":"2024-11-07T20:02:48","guid":{"rendered":"https:\/\/www.joinc12.com\/?p=24821"},"modified":"2024-11-07T20:05:37","modified_gmt":"2024-11-07T20:05:37","slug":"three-steps-to-maximize-corporate-giving","status":"publish","type":"post","link":"https:\/\/www.joinc12.com\/leadership\/three-steps-to-maximize-corporate-giving\/","title":{"rendered":"Three Steps to Maximize Corporate Giving"},"content":{"rendered":"\t\t
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Corporate giving offers Christian business leaders like you a unique opportunity to make a lasting Kingdom<\/b> impact<\/b><\/span><\/a><\/span><\/b> on the causes you care about. <\/span>With the resources and influence your company has built, it can become a powerful force for good.<\/b> However, in the fast pace of business, corporate giving is often an afterthought\u2014added to the budget without a clear strategy. Many leaders find their giving has become routine, disconnected from a deeper purpose, and directed to causes that lack personal connection.<\/span><\/p>

Have you and your leadership team taken the time to develop a guiding philosophy for corporate generosity?<\/b> Have you identified causes that not only inspire your team but also align with your company\u2019s mission, vision, and values? Imagine multiplying your impact by uniting employees, customers, and partners in a shared vision for meaningful, lasting Kingdom impact.<\/span><\/p>

Corporate giving is not just about writing checks or donating a percentage of profits. As a Christian executive, you have a powerful opportunity to steward the resources God has entrusted to you. <\/span>By developing a strategic plan for corporate generosity, you can make purposeful<\/a><\/span><\/b>, scalable, and lasting contributions to causes that matter most to you.<\/b> In this article, you will learn how to maximize your corporate giving, leverage business assets and relationships, and create a culture of generosity<\/span><\/a><\/b><\/span><\/b> within your organization.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Biblical Perspective on Generosity<\/b><\/h2>

God owns <\/span>everything<\/span><\/i>, and as a steward of His resources, you are called to leverage your platform for His glory. Paul reminds us in <\/span>1 Timothy 6:17\u201319<\/span><\/b><\/a> that the wealthy are not to rely on riches but \u201cto be rich in good works\u201d and generosity, \u201cstoring up treasure\u201d for the future. This principle can guide your approach to corporate giving: <\/span>your <\/b>generosity<\/b><\/a><\/span> should be a reflection of God\u2019s provision, not merely a display of financial success<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A comprehensive corporate giving program will go beyond making occasional charitable donations. Just as you spend time developing a strategic plan<\/b><\/a><\/span><\/span>\u00a0for your business, it is a best practice to spend time developing a strategic plan for your corporate giving. A robust corporate giving strategy will <\/span>leverage your company\u2019s unique passions, assets, and relationships <\/b>to advance the gospel in the marketplace.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Crafting a Corporate Giving Strategy<\/h2>

Some business owners might be tempted to give generously after hitting a future milestone, like selling the company or reaching a specific revenue goal. However, <\/span>deferring generosity limits the potential impact your company can have <\/b>today<\/i><\/b>. A decade ago, Janet Ward Black, founder of <\/span>Ward Black Law<\/b><\/a><\/span>, felt a strong conviction to use her business as an engine for generosity. She committed to corporate giving despite facing financial uncertainties, aligning her firm\u2019s mission with her faith-driven values.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Over the years, <\/span>Ward Black Law has made a lasting impact on countless lives, demonstrating how a well-defined corporate giving strategy can transform both your business and the community it serves<\/b>.<\/span><\/p>

Step 1: Identify the Specific Causes to Support\u00a0<\/b><\/h3>

Whether your company is a start-up or a 100-year-old family business, your corporate giving can impact the charities you support <\/span>and<\/span><\/i> your employees, customers, and partners. Begin by reflecting on the causes and charitable organizations that align with your business\u2019s vision. Ask yourself, your leadership team, and your employees, <\/span>\u201cWhat causes are we truly passionate about?\u201d<\/b> \u201cWhat challenges do we see in our community or the world that God has specifically called us to support?\u201d<\/b><\/p>

Consider seeking input from your employees on which philanthropic causes resonate with them, ensuring buy-in and alignment with your charitable efforts. By identifying these priorities, you can develop a corporate giving strategy that is intentional, focused, and maximizes your impact.<\/span><\/p>

Step 2: Broaden Your View of Business Assets<\/b><\/h3>

When you think of corporate giving, your first thought might be to donate cash. <\/span>While financial contributions are important, they represent just one of many assets your business can leverage for generosity.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In reality, for most businesses, cash is only a small part of your total asset portfolio. When you broaden your perspective, you will find that <\/span>your business has numerous other assets that can be used to express generosity<\/b>, such as:<\/span><\/p>