E-Books for Christians in Business | C12 Business Forums

Faith Forward CEOs: Research and Insights on Executives Who Lead Differently

Mary Grace Schenck — Fri, 17 Oct 2025 19:41:14 +0000

Faith Forward CEOs: Research and Insights on Executives Who Lead Differently

New Barna research, produced in partnership with C12, explores how faith shapes the way CEOs think, lead, and define success.

Developed in partnership with C12 Business Forums, this Barna Group study explores the intersection of faith, leadership, and work through a national survey of more than 350 CEOs and over 2,000 US workers. The report uncovers how today’s executives approach self-leadership, organizational culture, and faith integration in a rapidly changing world.

Blending data and real stories, Faith Forward CEOs reveals how spiritual conviction shapes decision-making, company culture, and long-term impact, offering practical insights for CEOs, boards, and advisors seeking to lead with integrity, purpose, and an eternal perspective.

Complete the form to download the full Barna study, free of charge. Discover the latest data, insights, and practical takeaways shaping faith-driven leadership, and see how today’s CEOs are integrating calling and commerce to build great businesses for a greater purpose.

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Strategic Planning Guide

johnpaul — Wed, 14 Aug 2024 17:44:09 +0000

Faith Forward CEOs: Research and Insights on Executives Who Lead Differently

New Barna research, produced in partnership with C12, explores how faith shapes the way CEOs think, lead, and define success.

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Stewarding Our Eternal Impact

johnpaul — Thu, 23 Jun 2022 20:44:35 +0000

Faith Forward CEOs: Research and Insights on Executives Who Lead Differently

New Barna research, produced in partnership with C12, explores how faith shapes the way CEOs think, lead, and define success.

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105 BaaM (Business as a Ministry) Ideas

johnpaul — Fri, 04 Feb 2022 16:58:44 +0000

Faith Forward CEOs: Research and Insights on Executives Who Lead Differently

New Barna research, produced in partnership with C12, explores how faith shapes the way CEOs think, lead, and define success.

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Second Mile Service as the Standard

johnpaul — Mon, 02 Aug 2021 15:42:57 +0000

Faith Forward CEOs: Research and Insights on Executives Who Lead Differently

New Barna research, produced in partnership with C12, explores how faith shapes the way CEOs think, lead, and define success.

Second Mile Service as the Standard

**Serving our customers well is the responsibility of our entire company.**

With a foundation of mission alignment, targeted processes, intentional listening, and ongoing reinforcement and celebration, we are more likely to withstand the inevitable storms of business and keep customers delighted and loyal to our companies.

We likely share the desire to serve our customers well, but we may not be cultivating our teams to achieve our vision. A service-centric culture requires a leader’s intentional development of both people and processes.

Companies are pouring resources into building strong customer experiences, but we have created a FREE resource to help your company serve others with the “second-mile” standard we are called to.

Resource Snapshot:

The 5 Cs for creating a customer-driven team
How to model servant leadership
5 strategies to surprise and delight customers
Case studies from best-in-class companies
Two takeaway tools to share with your teams

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Contending for Talent: Keep Your Edge With Creative Development

C12 Editorial Team — Thu, 22 Jul 2021 15:42:57 +0000

Faith Forward CEOs: Research and Insights on Executives Who Lead Differently

New Barna research, produced in partnership with C12, explores how faith shapes the way CEOs think, lead, and define success.

THE SEARCH FOR KEY PLAYERS IS A TOP PRIORITY AND STRATEGIC CHALLENGE MOST COMPANIES FACE.

C12’s second e-book in a two-part series, Contending for Talent: Keeping Your Edge with Creative Development, lays out a three-part plan your organization can implement to unlock your team’s fullest potential.

There is more intelligence in our organization, however, than we ever fully realize. The talent you are looking for could already reside under your own roof.

C12’s second e-book in a two-part series, Contending for Talent: Keeping Your Edge with Creative Development, lays out a three-part plan your organization can implement to unlock your team’s fullest potential.

The e-book guides you through three development strategies:

Experience Over Job Titles: Are you a leader who diminishes or multiplies employee capabilities?
Position and Empower: Creative development models can replicate top skills and strengths.
Motivate With Mission: An employee’s alignment with the company’s mission is as important as their technical abilities.

God calls us to maximize and promote flourishing performance in our employees. Before throwing more resources to offset a perceived lack of talent, examine the potential in your existing team members!

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Contending for Talent: Gain the Edge with Creative Sourcing

C12 Editorial Team — Thu, 22 Jul 2021 15:39:49 +0000

Faith Forward CEOs: Research and Insights on Executives Who Lead Differently

New Barna research, produced in partnership with C12, explores how faith shapes the way CEOs think, lead, and define success.

David ran a structural engineering firm, and business was booming, but he could not scale up his staff to complete the new work and meet customers’ deadlines…

Enhance your company’s talent acquisition strategy to gain a leading edge on sourcing top performers.

Does David’s talent shortage sound familiar? Do you struggle to capture the attention of top performers to fill critical positions that have been vacant for weeks, months, or even years?

The number of unemployed people available per job opening has been in decline for the last decade, accentuating the risks and rewards for employers with effective talent acquisition.

The e-book guides you through these three strategies to position your company as a talent magnet:

Build an attractive culture where people want to work
Promote an appealing employer brand through social media and web presence
Recruit from 6 nontraditional talent pools

Become an employer of choice that retains its people by investing in employee growth.

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Survival to Sustainability: A Guide for Leaders of Remote Teams

C12 Editorial Team — Thu, 22 Jul 2021 15:32:55 +0000

Faith Forward CEOs: Research and Insights on Executives Who Lead Differently

New Barna research, produced in partnership with C12, explores how faith shapes the way CEOs think, lead, and define success.

Workplace culture isn’t bound by walls.

A timely guide for leaders of remote workers to nurture organizational effectiveness and thriving cultures.

It transcends a building or a screen and exists between people. But a thriving culture doesn’t happen by accident, especially among remote teams.

“Work from anywhere” is here to stay and astute leaders will adapt their companies’ expectations and operations to ensure people are thriving, regardless of location or proximity.

With this tool as a guide, ensure your team’s virtual unity and effectiveness.

The Survival to Sustainability guide includes how to:

• Create psychological safety

• Establish a high trust culture

• Build relationships behind the screen and below the surface

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Pricing on Purpose

C12 Editorial Team — Thu, 22 Jul 2021 15:22:31 +0000

Faith Forward CEOs: Research and Insights on Executives Who Lead Differently

New Barna research, produced in partnership with C12, explores how faith shapes the way CEOs think, lead, and define success.

Better quantify and communicate the value you offer with the drivers of a successful pricing strategy. Download this free e-book with enclosed practical solutions and a pricing tool to help you maximize your impact right away.

Most customers aren’t price-sensitive as much as they are value-conscious.

Pricing can dramatically impact a company’s bottom line and its capacity to serve people well. Pricing according to the value we provide is considered good stewardship, particularly if it helps us manage demand, deliver greater excellence, provide a flourishing work environment, and advance mission sustainability.

The value drivers of a successful pricing strategy, explained in this e-book, will help you quantify and communicate the value you offer. With the enclosed practical solutions and an attached pricing tool, you can maximize your impact right away.

THIS FREE RESOURCE WILL HELP YOU:

Identify common pricing mistakes
Align with Biblical wisdom
Determine the right margin
Communicate your company’s value to help you create the right margin to effectively fuel your mission.

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